THE IMPACT OF INFORMATION TECHNOLOGY UTILIZING ON THE AGRICULTURAL MASS MEDIA SPECIALESTS’ PERFORMANCE
Abstract: The main objectives of this research are: to know the agricultural mass media specialists (AMMSs) utilizing of information technology methods through: utilizing degrees, how to utilize, duration of utilization, nature effects of this utilizing; determining AMMSs. Performance degrees of their roles in agricultural editing after utilizing information technology methods ;and identifying the relationship between the results of training and numbers of training periods ; to determine the relationship between the degrees of agricultural mass media editing performance of the respondents and the utilizing degrees ; hence to know improvement elements and contents with respect to information technology utilizing ; to know information shortage and problems ; then respondents’ suggestions about utilization improving of information technology .
The study was carried out in governmental locations affiliated to the agricultural sector and interested in agricultural mass media editing in: El Giza, Ismaillia, dakahlia, El Menia governorates, and Nubaria region. Respondents were randomly chosen (41.5%) of the total number of AMMSs. Personal interview questionnaire was utilized for data collection of the study during January 2007. For representing and analyzing collected data: Simple Correlation coefficient, Arithmetic mean, Standard deviation, Average degrees, Frequencies and Percentages statistical criteria were utilized.

The study revealed the most important following findings:
1. Respondents utilizing of information technology methods was alternate between moderate and high (average degree=2.19-3.49).
2. The highest average of information technology methods utilized by respondents was: 2-3 times daily (average degree =2.71).
3. More than two fifth of the respondents (42.7%) had utilized information technology methods lonely by themselves (average degree = 3.02).
4. The most utilized duration of information technology methods by respondents was less than one hour (average degree = 2.84).
5. Utilizing of information technology had positively affected for respondents acquisition of updated information (average degree3.63).
6. The AMMSs. Performance degree of utilizing information technology was high (average degree = 3.34).
7. Scientific and cultural contents were the most important content that were editorial disseminated (average degree = 2.80).
8. Old sets and maintenance shortage were the most problems affecting in utilizing information technology (average degree =3.05).
9. Respondents suggested supplying new information technology sets as the most important suggestions of AMMSs. (92%).
Publication year 2007
Organization Name
City الزقايق
serial title المجلة المصرية للعلوم التطبيقية ، جامعة الزقازيق
Author(s) from ARC
Publication Type Journal
↑