A format Content analysis of Shams agricultural magazine during agricultural year 2014-2015

A format Content analysis of Shams agricultural magazine during agricultural year 2014-2015
Abstract: This research aimed at format analyzing of Shams agricultural Magazine; which was issued during a full agricultural year 2014-2015, through: determining the press editorial forms or templates in which shams topics presented, and determining the shams megazine’s most important
make-up elements including the (titles form, titles, introduction, subtitles, topics font size, the presence of explanatory and effectives elements; the use of frames, the use of colors in the titles, topics, background topics and images
To achieve the research objectives, the frequencies of categories were surveyed and the measured area by square centimeters, which were presented in the most format categories, and counting under the categories that could be identified and defined with objectivity and comprehensiveness.
The main findings and the extracted conclusions of the research were as follows:
1- Using seven press editorial forms or templates in Shams magazine, the advertisements, press articles, and press release occupied the first three ranks in terms of the times number of existence topics.
2- Using eight titles forms, occupied title form in one line in the first rank by nearly half the topics number.
3- Related to the fonts sizes: it was found in first rank, the used one font size in writing title, the majority of writing titles; subtitles; translation; and summaries were found in the small font size category, while it was found that the previous category ranked second in writing introduction & topics.
4- The majority of the presence of explanatory and effectives elements estimated were nearly one quarter of magazine total area, the photos illustration category was ranked first according to the times frequencies and area it was received, the results showed that used
frames were in low percentage, finally the results showed that, the magazine editor's interested in using colors in writing titles, topics, pictures and backgrounds in varying proportions
URL
Publication year 2017
Pages 27-49
Organization Name
City الجيزة
Web Page
ISSN 1110-7871
Author(s) from ARC
External authors (outside ARC)
    هدى محمد الجنجيهى كلية الزراعة - جامعة القاهرة
Publication Type Journal
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