Some variables affecting apparent communication behavior of farmers opinion leaders
Abstract: The main objective of this study was to recognize the apparent communication behaviour of farmer opinion leaders, and to identify the relationship between this behaviour as a dependant variable and some personal, psychological leadership, and situational communication variables of these leaders .
This study was conducted in 2989 on two stages .
The first stage was carried out in order to identify farmer opinion leaders throughout the informant approach, their number reached 67 leaders in the two villages of Abar
El- Wakf 5(Akhwim District/Sohag Governorate), and Meet Assem (Benha district Qualiobia Governorate).
The second stage's main objective was to identify some
personal, psychological leadership, and situational variables
related to the leadership addition to communication behaviour constituents. Those variables can be divided the following:
Opinion leader's role ae a receiver which includes his personality as a commopolitan, his communication with change agents end his exposure to mess media .
Opinion leaders role as a communicator which includes his performance to different technical recommendations, transference of ideas as symbols and dissemination of innovations for others.
- Data obtained were analyzed statistically by using simple correlation coefficient and step-wise regression correlation coefficient .
It was found, as a result of this study, that there were five variables related significantly with the independent variables. These variables were: The availability of desire to lead, number of specific agricultural fields of opinion leaders, individual educational condition, No. of children enrolled in official education, and No. of Occupations practiced by the leader.
- It was found that the two variables of the availability of desire to lead, and number of specific agricultural fields of
opinion leaders had the most significant influence on the apparent communication behaviour of opinion leader, their contributions reached 27. 56%, 24. 42% respectively.
Publication year 1991
Pages 18
Availability location Agricultural Extension And Rural Development Research Institute Library – agricultural Research Center – 8, Cairo University St., - Egypt
Availability number 165
Organization Name
City Giza
serial title Bulletin of Agricultural Extension and Rural development research institute
Department Extension Methods and Audio/Visual Aids Research Department
Author(s) from ARC
Agris Categories Extension
AGROVOC
TERMS		 Leadership.
Publication Type Journal
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