Current and future role of agricultural extension on market citrus fruit in Qualubiah governorate
Abstract: This study aimed to identify the role of Agricultural Extension in marketing Citrus fruit, propose a work plan to improve the marketing process of Citrus fruit, and identify the barriers encountering Citrus growers in marketing Citrus fruit
Hence, the study was conducted in Qualubiah governorate is one of the main governorates producing Citrus. A random sample of 50 respondents was drawn from Kafr El-Gemal village, Toukh district, presenting 5.6% of Citrus growers.
The data was collected during last three months of 1996 by personal interview using a pre-tested questionnaire. Tabulation, Arithmetic mean, frequencies and percentages were used to present and analyze data statistically.
The main results of the study can be summarized as follows :
Of the 60 recommendations to market Citrus fruit:
- 11 recommendations were conveyed through public extension related to the Ministry of Agriculture and its institutions rating to 18.4%,
- 21 recommendations were conveyed through public extension related to Ministries other than the Ministry of Agriculture rating to 35%,
- 20 recommendations were conveyed through non-governmental organizations and sources at a rate of 33.3%, and
- 8 recommendations were shared in delivering among all the three organizations and sources mentioned.
From the most persisting extension problems to market Citrus fruit were.
- Lack of forums, meetings, bulletins covering marketing processes e.g., picking, inspection and grading of Citrus product, which is considered an obstacle for 88% of Citrus growers.
- Shortage of marketing information concerning prices, quantities and market places whether for producers in their plots or wholesale markets is another barrier encountered by 78% of Citrus growers.
These problems reveal the importance of giving more attention to extension programs of marketing and handling as well as the necessity of developing a central system for marketing information supported by indicators for prices, quantities and available market places.. etc. that can be delivered by extension in a suitable shape and in the proper time. Moreover, extension might have the initiation to explain to farmers how to deal with such information in the best way to maximize their profits.
Publication year 1998
Pages 25
Availability location Agricultural Extension And Rural Development Research Institute Library Agricultural Research Center – 8, Cairo University St., - Egypt
Availability number 242
Organization Name
Country Egypt
City Giza
Publisher Name: Agricultural Research Centre – Egypt
serial title Bulletin of Agricultural Extension and Rural development Research Institute
Department Rural Sociology Research Department
Author(s) from ARC
External authors (outside ARC)
    د. سعيد محمد رشاد كلية الزراعة بمشتهر - فرع بنها - جامعة الزرقازيق
Agris Categories Extension
Proposed Agrovoc marketing extension;
Publication Type Journal
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