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Evaluation of Serr El-Ard TV program episodes directed towards rural women
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Abstract:
In cooperation between the Egyptian Ministry of Agriculture and the Agricultural Cooperative Development International (ACM) the broadcasting of (Sera F1 Ard) episodes was started by October 1990. The main objective of this agricultural extension activity was to develop the format of presenting agricultural information throughout an educational entertainment approach. This approach attracts the audience attention, provides innovations, and corrects some existing faulty practices.
The main objective of this research is to evaluate the program episodes directed toward rural women from different angles including communication, educational economics, and different social aspects. A random sample of 120 female respondents was drawn from Ismailya, Behiera, Giza and Sohag Governorates. A questionnaire was developed and a professional jury team accepted its measurements. The research data were collected by personal interviews. Female research assistants participated in collecting the research data. Frequencies, percentages, and arithmetic mean were used in, analyzing data statistically.
The main findings of this research were:
• More than third of the female respondents (38.3%) watch the program regularly and almost similar percentage of the female respondents (40%) mentioned that they do not watch the program in a regular way.
• It was found also that about fifth of the female respondents (192%) mentioned that they sometimes watch the program accidentally.
• There were six motives for watching the program episodes by the female respondents ranged between a maximum of (68.3%) for obtaining both the entertainment and education, and a minimum of (8.3%) regarding the desire to acquire modern agricultural information. Those six motives were ranked, in a descending order, in accordance with the female respondents views as. acquiring both entertainment and education, desire for acquiring knowledge of interest to the females, desire to be educated, initiation and simulation of others, entertainment, and desire for acquitting new agricultural information.
• In regard to information sources the responses showed that TV was considered, by the interviewees, as the most important information source (85 8%), followed by husband and sons (53.3%), agricultural cooperatives (37.5%), radio (14.2%), and agricultural publications & extensionists (12.5%).
• Appropriateness of educational contents perceived by the female respondents, ranged 2.11 - 2.5% with percentages ranged 82.7 - 90% from the maximum total score of the scale (three scores). This implies the high level of the scale items as viewed by the female respondents.
• in regard to the items related to the episodes technical preparation, the average r as ranged 2.2 - 2.7%; with percentages ranged 73.3 - 89.7% Of the maximum score oft he scale (three scores) that reflected rural women responses related to the total scale items and variations among respondents in attitudes and interests.
• The majority of respondents (91.7%) viewed that their watching to the *program episodes provided them with information that show them the proper way or carrying out works in both agricultural and nom-agricultural subjects were handled by the episodes. About two third of the respondents (57.5%) mentioned that the episodes provided them with the proper way of implementation and (63.3%) of the respondent reported that the episodes convinced them with the importance of the topics.
• The female respondents indicated tremendous number of topics that have interests by rural women and also different agricultural activities that were prevent by different conducted studies under the Egyptian condition, to have positive rural women participation. Those topics were ranked, in a descending order and in accordance with the frequencies of the responses: poultry husbandry, Cattle husbandry, Dairy products. child nutrition, Mashroom product, rate control, and fruit post harvesting.
• The number of recommendations within the same topic ranged between a maximum of nine topics in relation to dairy products, and minimum of three recommendations in relation to family planning and family life education, Mashroom, and fruit-post harvest recommendations. Frequencies ranged within the same topics in a range of maximum (100%) in using toxic bites in rate control, and a minimum of (8.3%) in cattle vaccination against diseases.
• The findings indicated the high percentages of recommendations that the episodes contribute in them alone, in comparison with other information sources. The maximum was (100%) in Mashroom production and a minimum of(21.7%) in family planning and family life education. In regards to the recommendation implementation, was ranged between a maximum of (93.7%) in poultry husbandry, and a minimum of (22.2%) in fruit-harvest. This was due to the episodes broadcasting throughout the national and local TV channels, which provided a broad coverage.
• The number of respondents who reported that there was a viability of economic return, due to implementing the recommendations, was ranged between a maximum of (100%) in child nutrition, and a minimum of (60%) in fruit post harvest.
• In regards to the availability of social impact in the episodes, the responses ranged (10 - 52.5%) and viewed social aspects impact in fifteen episodes that were ranked, in a descending order, as improving nutritional habits, showing different aspects of generating income in rural areas, persuasion in proper exploitation of leisure, developing ability in proper exploitation of money educating and rearing children, improving aspiration spirit, improving responsibility toward others, assertion of work value and perfection, developing cooperation spirits, reasoning and abandoning non-common sense, developing correct behaviors among citizens, cooperating in solving local problems, supporting good wills and showing bad rewards of evil, persuading to taking care of village and environment, and persuading positive perception in taking decisions related to society.
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| Publication year |
1999
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| Pages |
30
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| Availability location |
Agricultural Extension And Rural Development Research Institute Library Agricultural Research Center – 8, Cairo University St., - Egypt
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| Availability number |
259
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| Organization Name |
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| Country |
Egypt
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| City |
Giza
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| Publisher |
Name:
Agricultural Research Centre – Egypt
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| serial title |
Bulletin of Agricultural Extension and Rural development Research Institute
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| Department |
Extension Methods and Audio/Visual Aids Research Department
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| Author(s) from ARC |
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| Agris Categories |
Extension
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AGROVOC
TERMS |
Mass media.
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| Publication Type |
Journal
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