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An Analytical Study of the Content of the
Extension Television Program "Gannet
Baladna" and the Responses Towards the
Program Among Farmers of Algazaer and
Almansheia Albahareia Villages In the
Alexandria Governorate
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Abstract: This study aims mainly at analyziting the content of the T.V Program "Gannet Baladna" televised at the local channel of Alexandria and its impact on the knowledge, attitudes and practices of a sample of farmers at two village in Alexandria this entails fulfilling the following objectives.
t- Applying the content analysis approach for materials presented in the program "Gannet Baladna" aperated from January the first 1999 to the end of the year to identify the relevancy of the materials televised with some objectives agricultural extension service, the appropriateness of time concidence of its broad costing and related farming operation, and identifying the form and the presentation of the content of the T.V program "Gannet Baladna".
2- Identifying the respondents opinions in relation to the following topics;
a- The timing of the program transmission.
b- The introduction.
c- Duration f the program Transmission.
d- The speed of presenting the parts of the program.
e- Linguistic clarity.
f- fitness of knowledge to farmers needs.
g- The contribution of the program to solving the farmers' problems.
3- Studying the consequences of farmers exposure to the program through listening; utilizing its recommendations; and putting these ideas into practices.
4- Maximizing the impact of program messages on the light of the research findings and recommendation by improving the program quality.
An interview schedule was developed and administered to 1 57 farmers. A purposive sample of ten percent of the total population includes 100 Farmers from El-Manshia El Baharia village and 57 farmers from El Gazaer village.
This study comprises four chapters. Chapter I draws upon the research problem. Chapter II established the theoretical framework and a review of literature. Chapter III sets forth and demonstrates the research procedures. Chapter IV discusses the main findings.
The main findings of to study run as follows:
First: The content Analysis of the program:
a- The analysis reveals the relevancy and consistency between the T.V program content and the objectives of the agricultural extension in the field of plant and animal production and protection, Community development in Rural areas, and environment Conservation. These objectives recreated in the broadcasting of the program 442 times during the tome allocated to the program that amounts totally 780 minutes.
The average of its exposure amounts to 120 hours. Out of 442 times, the appearance of plant topics recurred 194 times and last for 329 minutes when transmitted, animal production topics recurred 108 times and last for 216 minutes when transmitted; the appearances of community development themes recurred 90 times and lasts for 186
Fourth Recommendations:
In the light of the findings of this study, the experience, and the observations of the researcher, The study suggest the following recommendations:
1- The necessity of covering the prospectus of agric. extension service.
2- The development of both the form and content of the future T.V program "Gannet Baladna" in accordance with farmers' needs and desires.
3- For achieving letter results the T.V program "Gannet Baladna" should include actual models for individuals who pioneer these production activities. This can contribute to challenge the impediments and validate what the T.V program is taking about.
4- More attention should be focus on the content analysis approach to secure continuos updating of its presentation.
5- The necessity of calibration between the University at the institute of agric. extension, and different experts in mass-media to set forth crieteria for evaluating T.V agric extension programs so as to secure presenting program of good educational quality.
b- Prolongation of T.V program "Gannet Baladna" for 30 minutes with a preliminary musical songs of the folk.
7- Finding out mechanisms to involve ,ore farmers.
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| Publication year |
2000
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| Availability location |
Agricultural Extension And Rural Development Research Institute Library Agricultural Research Center – 8, Cairo University St., - Egypt
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| Availability number |
668
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| Organization Name |
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| Country |
Egypt
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| Publisher |
Name:
جامعة الإسكندرية
Place:
كلية الزراعة
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| Author(s) from ARC |
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| Agris Categories |
Extension
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AGROVOC
TERMS |
Mass media.
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| Publication Type |
Master Thesis
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