The Impact Of Information Technology Utilizing On The Agricultural Mass Media Specialests' Performance

Abstract: The main objectives of this research are : to know the agricultural mass media specialists (AMMSs ) utilizing of information technology methods through ; utilizing degrees, how to utilize , duration of utilization , nature effects of this utilizing ; determining AMMSs. Performance degrees of their roles in agricultural editing after utilizing information technology methods ;and identifying the relationship between the results of training and numbers of training periods : to determine the relationship between the degrees of agricultural mass media editing performance of the respondents and the utilizing degrees ; hence to know improvement elements and contents with respect to information technology utilizing ; to know information shortage and problems ; then respondents' suggestions about utilization improving of information technology .
The study was carried out in governmental locations affiliated to the agricultural sector and interested in agricultural mass media editing in : EL Giza ,lsmaillia,dakahlia, EL Menia governorales , and Nubaria region . Respondents were randomly chosen (41.5% ) of the total number of AMMSs. Personal interview questionnaire was utilized for data collection of the study during January 2007, For representing and analyzing collected data : Simple Correlation coefficient , Arithmetic mean , Standard deviation , Average degrees. Frequencies and Percentages statistical criteria were utilized . The study revealed the most important following findings :
1. Respondents utilizing of information technology methods was alternate
between moderate and high (average degree =2.19-3.49 ) .
2. The highest average of information technology methods utilizing by
respondents was :2-3 times daily ( average degree =2.71 ).
3. More than two fifth of the respondents ( 42.7% ) had utilized information
technology methods lonely by themselves ( average degree = 3.02 } .
4. The most utilized duration of information technology methods by
respondents was less than one hour ( average degree = 2.84 ).
5. Utilizing of information technology had positively affected for respondents
acquisition of updated information( average degree3.63) .
6. The AMMSs. Performance degree of utilizing information technology was
high (average degree = 3.34 ).
7 . Scientific and cultural contents were the most important content that were
editorial disseminated ( average degree = 2.80 ).
8. Old sets and maintenance shortage were the most problems affecting in utilizing information technology ( average degree =3.05 ).
9. Respondents suggested supplying new information technology sets as the most important suggestions of AMMSs. (92% ).
Publication year 2007
Pages 56- 77
Availability location Agricultural Extension and Rural Development Research Institutes library
Availability number
Organization Name
City El-sharkia
serial title Egyptian Journal of Applied Sciences
Web Page
ISSN 1110-1571
Author(s) from ARC
Agris Categories Extension
AGROVOC
TERMS		 Information technology.
Publication Type Journal
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