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الاثر المعرفى لشريط فيديو محمل علية رسالة ارشادية متعلقة بتسويق محصول الفراولة لزراع محافظة الاسماعيلية
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Knowledge Effect of Extension Message Carried on A Video –Tape Regarding Marketing Strawberry Crop in Ismaillia Governorate
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Abstract: The Main Objective of this study is to determine knowledge effect of extension message carried on a Video -Tape about marketing strawberry crop in Ismaillia Governorate through determining knowledge effect of visual meeting as one of extension message treatment methods farmers attitudes towards utilizing video tapes in transferring directed extension message to identfy the problems facing respondents regarding marketing strawberry .
This research was conducted through experimental method (measuring before and after) to detrmine farmer's knowledge levels. A pre-tested questionnaire was used to collect date (before and after )to identfy farmer's knowledge levels.
The total sample size was120 respondents representing 10.8% of the total strawberry crop formers in Ismaillia Governorate, they were chosen randomly from 4 villages.
Percentages, frequencies mean, standard deviation and "t" test were used to analyes date statistically.
The important results could be summarized as follows:
•There was significant difference at 0.01 level farmer's knowledge before and after the treatment of visual meeting, "t" value was 110.25 between that mean increasing of knowledge effect of the studied treatment method..
•74.66% of respondents had strong attitudes to use video tapes for transferring extension messages .
•There were 13 constraints facing respondent farmars regarding marketing strawberry crop.
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| Publication year |
2007
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| Pages |
2339-2357
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| Availability location |
Agricultural Extension and Rural Development Research Institutes library
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| Availability number |
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| Organization Name |
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| City |
Cairo
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| serial title |
Egyptian Journal of Agricultural Research
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| Author(s) from ARC |
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| Agris Categories |
Extension
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| Publication Type |
Journal
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