ECONOMICAL STUDY ON CONSUMER BEHAVIOR TOWARDS SOME FUNCTIONAL FOODS AND FACTORS AFFECT CONSUMPTION OF IT.
Abstract: his study was carried out on a sample of Egyptian
consumers (300) in Giza governorate to investigate their
behavior towards consumption of some functional foods,
also this study aimed to investigate the effect of some factors that
may affect consumption of this type of food. As for the sample
under study according to gender, 53% of the sample are males
and 47% are females. In regard to age, 9% of the total sample
under study are under 20 years old, 20% lie between 20 – 40
years and 15% are more than 60 years old. Results showed the
effect of income, educational status, family size and gender on the
awareness of the consumers under study toward consumption of
this kind of foods. The results were certified statistically towards
the item of income, educational, family size, age, and not certified
towards of gender. Also, results showed that media (especially T.V)
is considered the main source of information about functional foods
especially for illiterate and those who read and write, meanwhile
reading and health professionals are considered the main source of
information for those graduated and post graduated class. Also,
results showed that females are more aware by this kind of food
comparing to males. Results illustrated that large stores are the
main source of getting this kind of foods especially dairy products
low calorie beverages and low calorie bakery products. So, this
study recommend taking measures towards improving consumer
awareness towards the nutritional and medical importance of this
kind of food through different sources of information specially
media and taking measure to avoid misleading propaganda. Also,
conducting more studies in this field especially from the economic
point of view.
Publication year 2015
Organization Name
serial title Egypt. J. Agric. Res.
Author(s) from ARC
Publication Type Journal
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