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An Analytical Study of the Consumption Pattern of Local Slaughtered Chicken in Giza Governorate
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Abstract: ـــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــ
• Journal of Agricultural Economics and Social Science, Mansoura University, Volume(9), Issue(7), July 2018.
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The study of changes in the consumption pattern on different food groups is a commodity study, which provides an important picture for policymakers in general and for agricultural economy policies in particular.White meat is an important source of animal protein and the demand for it is increasing day by day for the population's need for the necessary protein for health safety.
This study is concerned with studying the consumption pattern and the demand for chicken meat slaughtered locally in several areas in Giza Governorate, the factors influencing it, spatial and income effects, as well as the different preferences of chicken meat consumers in different regions.
The problem of the study is to increase the demand for poultry products to meet the high prices of red meat, which is expected to reach high levels where low income groups may not meet the necessary requirements of animal protein. Which required the marketing of chicken meat in the slaughtered image, although most of the marketing of most of the chickens in the form of live, and so one of the objectives of the study is to analyze the local consumer pattern of domestic chicken meat slaughtered from the study sample, and study the factors affecting it. The most important results of the study are:
It was found that the percentage of consumers who prefer fresh chicken after slaughtering in front of the consumer at the retailer, equipped and cooled was about 86.7%, 7.6%, 5.7% respectively of the total sample size of about 105 consumers. The results showed an increase in the consumption of chicken meat in the sample of the study to buy whole chicken pieces, hips, chests, bile, broilers, liver and quakes at about 74.2%, 17.1%, 18.1%, 22.9%, 2.9% and 4.8%, respectively. The number of consumers of frozen and locally imported chicken meat was about 79%, 21% of the total sample of about 105 consumers. This is due to the fact that domestic slaughtered chicken is more reliable and reliable in the study areas.
In estimating the partial regression relationship between the monthly per capita income and the average monthly per capita consumption of chicken meat, it was found that by increasing per capita income by unit, the quantities consumed increased by 0.005 kg / month. The slope relationship between the monthly spend on chicken meat and average monthly per capita consumption of chicken meat showed that by increasing per capita income by one pound, the quantities purchased increased by 0.032 kg / month. And the relationship between what the consumer spends in pounds per month and between the average per capita income, to the existence of a direct relationship, the more income the unit increased spending on chicken meat by 0.16 pounds.
the study of the most important factors affecting the quantities demanded by consumers in the sample of the study as a dependent variable, the independent variables of the price of chicken sales, the level of per capita income, the prices of alternative commodities such as red meat prices and fish prices, and will be estimated at the sample level, , Middle, upper) in the study community. The results showed no significant effect on the prices of poultry, and the alternative prices of red meat on the quantities purchased by the sample of the study, due to the significant increase in meat prices in that period. The impact of monthly per capita income has been shown to be significant at low and middle income groups.
With regard to the factors that attract the consumer to the demand for chicken meat slaughtered it turned out that the quality of chicken slaughtered and the confidence of the consumer in the chicken meat port, and the presentation and publicity on the chicken meat slaughtered, as well as the price of chicken meat slaughtered in addition to the external appearance of chicken meat slaughtered is one of the most important factors of consumer attraction On the meat of the slaughtered meat. As for the impact of advertisements and presentations on attracting the consumer to buy meatballs slaughtered, the study showed that the advertisements and offers have influenced the consumer's attraction to buy meatballs slaughtered.
The results of the study showed that the reasons for the reluctance of some consumers to buy frozen slaughtered chicken are the low nutritional value of the frozen chicken, the lack of confidence in the duration and storage method, the lack of confidence in the shelf life of frozen chicken, From the belief that the chilled chicken is much better than the frozen meat chicken.
The research recommended the following:
The State has adopted the establishment of large-scale farms and slaughterhouses to increase the number of chickens to cope with increasing consumer demand.
Activate the role of advertising in the work to change the consumer pattern.
activating the control role in shops and outlets selling chickens to ensure the safety and health of consumers.
Improve the quality of the slaughtered chicken and work to market it to the consumer cooled rather than frozen.
Enhancing consumer confidence in local frozen meat by ensuring the safety of the product by tightening the control of the outlets sold by the government and providing these outlets more broadly to the neighborhoods with the sample of the study and similar neighborhoods in the republic.
Reconsidering consumption estimates for spending on major groups in urban Egypt.
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| Publication year |
2018
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| Pages |
537 - 544
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| Availability location |
مكتبة كلية الزراعة-جامعة المنصورة
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| Availability number |
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| Organization Name |
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| City |
الدقهلية
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| serial title |
مجلة الاقتصاد الزراعي والعلوم الاجتماعية
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| Author(s) from ARC |
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| Publication Type |
Journal
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